The Essential Features For a Reliable eCommerce Platform
Is your online store hosted on a reliable eCommerce Platform? Read this article and find out what are the essential features that your e-commerce platform provider must have to survive 2017.
The online retail industry is rocking! Seriously, market analysis claim that online sales will get near to 400 billion by the end of 2017. Taking that note on the side is really important that your e-commerce platform provides you the terms and environment for scaling your business and taking advantage of this new trend.
So, what are the essential features that your ecommerce platform needs to integrate for a promising growth of your online store?
As this new trend is on the sight, various fraudulent attempts by hackers and online thieves will approach and try your online store to gain profit. Research says that there are around 900 attacks monthly and over 50% are done with success. There are different ways to fight hackers and thieves online, yet, suppliers must compile a defensive strategy to get in their way.
It's very important that your eCommerce platform is following the PCI standards (12 safety standards), especially when your website is doing payment transactions with customers private data. The other step of defense is SSL certificates, that are usually 128-bit encryption technology data files, and they are hiding the real transaction details as well as making it unable to access for thieves. SSL also provides a badge in the URL of the domain which ensures the buyer that their data is protected and your company is legal.
Selling online means getting paid online. There was a time when a customer had to go the bank and write a check to buy from an online store, today, we have various payment processors that make the intermediation between banks easy and your customers are just a click away from the desired product.
eCommerce platforms must have a flexible and yet easily integrated payment processors. The more choice for buyers, the better. As time goes, new trends and advancements in the internet technology gave us various paying choices and features. For example, you can use promotion with coupons for your online store, or perhaps group purchasing, location targeted pricing and different payment methods. The most popular payment processors on the market are PayPal, Amazon Pay, Google Checkout, Payoneer, Stripe and many others to follow.